It appears as the left-most column in the visualization console. ![]() The starting point is the screen or event that begins the path you want to analyze. Path exploration uses a tree graph to illustrate the event stream, the collection of events users triggered, and the screens they viewed during the session.Ī path exploration graph consists of the following elements: Starting/ending point You can do the rest of the path exploration as mentioned above in the forward path exploration steps. Here, ‘Step+1’ is showing all the previous actions the user has performed before the purchase event. The path exploration report can be used to determine the effect of a particular event on the next subsequent events.Ī sample path exploration report looks like the one below: You can also use the path exploration report to uncover the looping behaviour of the users, for example, if users are continuously viewing page A, then page B, and then page A again. You can find the top pages that new users visited after visiting the home page, or discover what actions users take after a particular page view. The path exploration report in Google Analytics 4 allows you to determine the sequence of pages visited by users and the actions performed. In this article, I am going to talk about how to use the path exploration report in Google Analytics 4 (GA4) Path exploration report in Google Analytics 4 overview Frequently asked questions about how to use path exploration reports in Google Analytics 4 (GA4).Other articles related to GA4 (Google Analytics 4).Applying breakdown, segments, filters, and general settings. ![]() Creating a reverse-path exploration report.Creating a sample path exploration report.Path exploration report in Google Analytics 4 overview.
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